Information may be free these days, but two important resources are dwindling fast: time and attention. Herbert Simon, an American economist and psychologist, first articulated the concept of the “attention economy” in 1971. He wrote: “Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”. Definitions and theories about the attention economy have evolved since then, and today ...
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