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10 Ways your Business can learn from the Attention Economy

posted by owlowl 237 days, 9 hours, 15 minutes ago
Friday, July 17, 2009 3:19:45 AM GMT

Information may be free these days, but two important resources are dwindling fast: time and attention. Herbert Simon, an American economist and psychologist, first articulated the concept of the “attention economy” in 1971.  He wrote: “Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”. Definitions and theories about the attention economy have evolved since then, and today ...

category: Marketing | clicked: 4 | | source: www.prechnology.com | show counter code
tags: Public Relations

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