Rarely is the easiest solution also the best As a professional email marketer, it really irks me when I see companies, both small and large doing it badly. I’ve ranted in the past about other failed e-marketing I’ve been subjected to, and unfortunately, I suspect this won’t be the last time I do it either. I blame the surveys. It seems barely a week goes by when yet another survey comes out showing how fast, easy and cheap e-marketing is; that anyone wanting to survive the economy better be doing it...
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