Gather round soldiers, up 2, 3, 4, up 2, 3, 4… We are on a covert mission to discover whether there is any weight or value placed on keywords in bold and italic tags. The final objective of this mission is not only to debunk myths but with your help and comments to finally bury them. The value in regards to SEO is not the only factor that we will be analysing, the effect bold and italic tags has on usability and their ability to convert customers will also be considered.
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