I was recently providing training to a client so that they could manage their own Pay Per Click (PPC) advertising program. In order to give them something to use as a reference, I created a “PPC Checklist” for them. The primary factors in determining what I recommended to them were:They are currently only using Google AdWords.They are not using any automatic bid management softwareThe person responsible for managing the PPC program has limited time to dedicate to daily managementThe level of advertisi...
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