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PPC Checklist (for moderate AdWords management)

featured 423 days, 9 hours, 9 minutes ago posted by owlowl 424 days, 2 hours, 59 minutes ago
Tuesday, July 07, 2009 12:14:24 PM GMT Monday, July 06, 2009 6:24:47 PM GMT

I was recently providing training to a client so that they could manage their own Pay Per Click (PPC) advertising program.   In order to give them something to use as a reference, I created a “PPC Checklist” for them. The primary factors in determining what I recommended to them were:They are currently only using Google AdWords.They are not using any automatic bid management softwareThe person responsible for managing the PPC program has limited time to dedicate to daily managementThe level of advertisi...

category: Advertising | clicked: 0 | | source: www.komarketingassociates.com | show counter code
tags: Ad Placement, Advertising

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