jannat
sami01
trunks
paser005
maya121
alexandrabrian
shaniadavid
robertuppsala
Badlands
mikemore
versinge
kishang
kamtizone
induja
brainerd
http://www.lethesblog.com/
shane90
kalp02
mediaraun
longtail
I’m going to focus my first post on what I believe is the most fundamental concept in PPC: relevancy. Giving users what they are looking for. Directing them to where they want to go. Answering their questions. Why? Because paid search relevancy can pay massive dividends. Not only is a highly relevant PPC campaign more likely to receive a higher CTR, higher Quality Score, higher ad rankings, lower CPCs and benefit from less wasted spend, but users will more qualified so bounce rates are likely to fall, c...
|
2
kudos |
|
||||
owl
alanmitchell
No comments yet, be the first one to post comment.