I recently started working for an eCommerce site and we use both SEM and affiliate marketing extensively. I was poking around Google Insights and checked out a few of the trending search terms involving our company name. When I did a Google Search for these terms I noticed that a bunch of our affiliates through CJ were bidding on “[Our Company Name] coupon” - a lot of these affiliates didn’t even have our coupons. So not only were we bidding against our own affiliates but they were hurting our convers...
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