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Still resisting social media?

featured 408 days, 8 hours, 29 minutes ago posted by owlowl 408 days, 17 hours, 4 minutes ago
Wednesday, July 22, 2009 12:13:22 PM GMT Wednesday, July 22, 2009 3:38:32 AM GMT

As reported by SearchEngineWatch.com, a new engagement index calculated by The Wetpaint/Altimeter Group is debunking some myths about social media, for example that it can’t be measured or that it doesn’t work in B2B environments. It also reveals that companies who’ve invested in social media are weathering the recession better. The study looks at the depth of involvement of the top 100 global brands in vari...

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