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When Gambling with Paid Links Backfires (and What Lessons Can Be Learnt)

featured 4 hours, 5 minutes ago posted by

owl 1 day, 1 hour, 10 minutes ago

When Gambling with Paid Links Backfires (and What Lessons Can Be Learnt)

A look at the much publicised case of gourmetgiftbasket.com and why Google looks to punish sites with ranking penalties for buying paid links. Google hates paid links. Epitomising PageRank manipulation, it allows sites to gain an unfair advantage in their rankings. This in turn can skew results and lead to algorithmic confusion – not good [...] You might also be interested in the following related posts:Google’s Newspaper Clampdown Highlights Risk of Paid Links 5 Lessons Hugo Chavez Can Teach Us About... (more)

category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk

tags: Blackhat SEO, Buying Links, Google, Google AdWords, Google Ranking Penalty, Link Building, Paid Links, PPC, Search Engine Optimisation (SEO), SEO, Social Media

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Kudos

Facebook Like: Or, How to Spam the Socialsphere

featured 1 day, 4 hours, 10 minutes ago posted by

owl 2 days, 3 hours, 20 minutes ago

Facebook Like: Or, How to Spam the Socialsphere

Where there’s traffic and visibility to be earned, spammers aren’t far behind. Here’s a look at the growing problem of Facebook ‘Like buying’. Social media is a catalyst for conversation. It enables user-moderation and the viral spread of popular online content. It is quick, cheap and effective. As a consequence, people are willing to exploit [...] You might also be interested in the following related posts:Digg Implements Nofollow to Prevent Link Spam. Partly. Facebook Dominates Online Information Sh... (more)

category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk

tags: Digg, Facebook, Facebook Like, Google, Like Buying, Link Buying, Social Bookmarking, Social Media

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Kudos

Time for another look at TrustRank concepts

featured 7 days, 4 hours, 35 minutes ago posted by

owl 7 days, 23 hours, 24 minutes ago

Time for another look at TrustRank concepts

How well do you know your neighbours There is a concept that folks don’t really seem to talk about as much as they once did and I think it is time we did. And that is; TrustRank. What is it? Well, essentially it is the concepts surrounding inter-linkage of different websites. If we take it [...]Check out the SEO Tools guide at Search Engine Journal.Time for another look at TrustRank concepts (more)

category: News | clicked: 0 | comment | | source: www.searchenginejournal.com

tags: column, Google, links, SEO, Spam, trustrank, Yahoo!

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Kudos

AdWords Ads Get a Makeover on Google SERPs

featured 7 days, 4 hours, 35 minutes ago posted by

owl 8 days, 5 hours, 54 minutes ago

AdWords Ads Get a Makeover on Google SERPs

Rarely content with the status quo, Google have been making some rather eye-catching changes to the way in which AdWords advertising is presented on its SERPs in recent weeks. I’m not just talking about the subtle transition over to a pale lilac hue for the top results, but the options available within the results themselves. [...] You might also be interested in the following related posts:What Value does Google’s Site Search offer SERPs or Sites? What are SERPs? Becoming King of the SERPs (more)

category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk

tags: AdWords, Google, Google AdWords, Paid Search, PPC

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Kudos

Weekly Search & Social News: 08/24/2010

featured 9 days, 4 hours, 44 minutes ago posted by

owl 10 days, 2 hours, 39 minutes ago

Weekly Search & Social News: 08/24/2010 Hello and welcome to the latest -’7 Days of Search and Social‘ . It was a fairly busy week out in the trenches with plenty to get into… other than new patents. Ok, sure, you prolly don’t care, but for me that’s some sad news. sigh. I took a [...]Check out the SEO Tools guide at Search Engine Journal.Weekly Search & Social News: 08/24/2010 (more)

category: News | clicked: 0 | comment | | source: www.searchenginejournal.com

tags: 7 Days of Search and Social, Andy Beard, column, Google, News, Patents, social search, vertical search

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Kudos

Big Brands Benefit from Latest Google Update

featured 12 days, 4 hours, 54 minutes ago posted by

owl 13 days, 6 hours, 14 minutes ago

Big Brands Benefit from Latest Google Update

A look at the latest Google update which appears to give brands a huge advantage in SERPs for generic branded terms. After last year’s brand update, it looks like Google are at it again. Search queries for specific brand-related terms appear to be favouring the big boys, to the extent where they are now able to [...] You might also be interested in the following related posts:Bing Webmaster Tools Update – Look Familiar Google? Google MayDay Update Puts focus on Site Wide Optimisation Latest Google Anal... (more)

category: News | clicked: 1 | comment | | source: www.impactmedia.co.uk

tags: Brand Update, Google, Google Update, Search Engine Optimisation, SEO

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Kudos

Can Social Media Activity Affect Career Prospects?

featured 11 days, 4 hours, 49 minutes ago posted by

owl 15 days, 6 hours, 53 minutes ago

Can Social Media Activity Affect Career Prospects?

After Google’s CEO, Eric Schmidt, claimed that our social media past could be so damaging to future prospects that people would have to change their names, we take a look at just how true that may be. More and more people are flocking to social media sites to share their lives with the world. Facebook [...] You might also be interested in the following related posts:Is Social Media Detrimental to Business? Has Social Media Become Too PR Orientated? A President, A Senator and the Dangers of Social Media (more)

category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk

tags: Eric Schmidt, Facebook, Google, LinkedIn, Social Media, Social Networking, Twitter

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Kudos

Why SEO is like a Videogame

featured 18 days, 5 hours, 20 minutes ago posted by

owl 21 days, 2 hours, 35 minutes ago

We take a look at the rules and elements that make the world of search just one giant videogame. Including an analysis of the bosses, enemies and levels that make up the world and the SEO versions of XP, Health, Parties, and attack power. Want to play a game? The videogame Epic Win takes everyday tasks [...] You might also be interested in the following related posts:7 Reasons why SEO is still more Important than Social Media for Websites Twitter Denial of Service and the Georgia Conspiracy Paid Sear... (more)

category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk

tags: Bing, Fun & Games, Google, Link Building, SEO, SEO Analogy, SEO Videogame

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Kudos

RE: Really, It’s OK. Google Yourself.

featured 18 days, 5 hours, 20 minutes ago posted by

owl 21 days, 4 hours, 45 minutes ago

Googling Yourself Isn’t Just About Huge Egos We’ve all done it. You do it in secret. In the dead of night and it’s just you and the monitor. No one can ever know you’ve got an ego to stroke. It’s a secret shame you have to carry around. All euphemisms aside (in case you missed [...] (more)

category: News | clicked: 0 | comment | | source: themilwaukeeseo.com

tags: Business Philosophy, Google, google yourself, googling yourself, it's ok to google yourself, SEO, website architecture

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Kudos

Using SEO to Manage Your Reputation on Google

featured 18 days, 5 hours, 20 minutes ago posted by

owl 21 days, 5 hours, 50 minutes ago

Using SEO to Manage Your Reputation on Google

Some elements of the Internet can’t be tamed, but can you really manage your reputation on search engines through SEO? In a multi-media, multi-platform world, keeping a spotless reputation can be an uphill struggle. With tabloid hacks circulating for scandal, inquisitive bloggers getting undercover exclusives and media consumers increasingly wanting bigger, better content – any day [...] You might also be interested in the following related posts:Has the Value of an Organic Google Ranking Been Eroded? ... (more)

category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk

tags: Facebook, Google, Google Page Elements, Google Rankings, Reputation Management, Search Engine Marketing, Social Media, Social Networking, Twitter

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Kudos

Facebook Scared About Google Me Rumors

featured 22 days, 5 hours, 40 minutes ago posted by

owl 23 days, 4 hours, 55 minutes ago

It has been announced Facebook have recently closed their doors for a period of up to 2 months to enhance their platform totally on the development side as a lead up to rumors that “Google Me” a new social networking platform will change the face of social networking for good. CTO Adam D’Angelo former Facebook, [...] (more)

category: News | clicked: 1 | comment | | source: www.danlew.com

tags: Facebook, Google, News, Social Networking

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Kudos

Weekly Search & Social News: 10/08/2010

featured 21 days, 5 hours, 35 minutes ago posted by

owl 23 days, 9 hours, 39 minutes ago

Hello ladies and gentleman, geeks and phreaks alike, it’s time for another edition of ‘7 Days of Search and Social‘ ? It was a VERY quiet one out in the trenches last week and wouldn’t ya know it? It was the week I decided to take off for some R&R… how perfect is that? Regardless, [...]Check out the SEO Tools guide at Search Engine Journal.Weekly Search & Social News: 10/08/2010 (more)

category: News | clicked: 0 | comment | | source: www.searchenginejournal.com

tags: 7 Days of Search and Social, column, Google, News, Patents, rant, social search

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Kudos

How to put WordPress custom post types in the xml sitemap

featured 24 days, 5 hours, 45 minutes ago posted by

owl 25 days, 5 hours, 56 minutes ago

How to put WordPress custom post types in the xml sitemap

Patch your Google sitemap to include custom post types (more)

category: News | clicked: 2 | comment | | source: mattdunlap.org

tags: Google, sitemaps, Wordpress

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Kudos

Google Wind Up Wave as Social Push Beckons

featured 25 days, 5 hours, 46 minutes ago posted by

owl 28 days, 4 hours, 16 minutes ago

Google Wind Up Wave as Social Push Beckons

Google finally call time on Wave after a near universal lack of interest; however, does this now leave the door open for new social technologies like Google Me? Google Wave was released in a bubble of excitement and expectation. However, less than a year later, it has finally burst [Update on Google Wave | Google Blog]. [...] You might also be interested in the following related posts:Google Give Real-time a PuSH with PubSubHubbub Google Buzz into Social Media Market Will Google’s Midas Touch Continue ... (more)

category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk

tags: Facebook, Google, Google Buzz, Google Me, google wave, Search Engine Marketing, Social Media

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Kudos

Not-So-Shock Horror, Google Change UK Trademark Policy

featured 29 days, 6 hours, 6 minutes ago posted by

owl 30 days, 6 hours, 26 minutes ago

Not-So-Shock Horror, Google Change UK Trademark Policy

So they’ve finally done it. As inevitable as the sun rising each day or English World Cup disappointment, Google have aligned their UK trademark policy with the US (more)

category: News | clicked: 0 | comment | | source: www.latitudegroup.com

tags: Blog, Google, Homepage selection, PPC

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Kudos

Prospecting Your Competition to Improve Your Bottom Line

featured 30 days, 6 hours, 11 minutes ago posted by

owl 30 days, 20 hours, 1 minute ago

Prospecting Your Competition to Improve Your Bottom Line

Having a small marketing budget does not have to be a limitation. To be an effective online marketer, you just need to be a little more resourceful. You already know what's working and, more importantly, what's not! So why not take advantage of the resources that are all over the Internet - namely your competition. (more)

category: News | clicked: 0 | comment | | source: www.websuccessteam.com

tags: Alexa, Business Strategy, capture viewer information, Competitor newsletters, comScore, Content, effective online marketer, Facebook, Google, Google Alerts, industry conventions, LinkedIn, meetups Downloads, Online Marketing, Search Engine Marketing, Web Success

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Kudos

Mobile Search finally hits the tipping point.

featured 32 days, 6 hours, 20 minutes ago posted by

owl 35 days, 6 hours, 50 minutes ago

Mobile Search finally hits the tipping point.

After running some sizeable WAP and SMS campaigns with the like of MTV and Channel 4 10 years ago in a previous life, I became quite cynical about the mobile marketing space. (more)

category: News | clicked: 0 | comment | | source: www.latitudegroup.com

tags: Google, Homepage selection, PPC

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Kudos

Google dynamic linking

featured 33 days, 6 hours, 25 minutes ago posted by

owl 36 days, 4 hours, 45 minutes ago

One strange and creepy patent Imagine if you had a program that would automatically go through the posts on your site/blog and automatically find concepts and dynamically add links to related documents from the web. Now let’s go further and have that program track the people reading your page and by looking at their history and [...]Check out the SEO Tools guide at Search Engine Journal.Google dynamic linking (more)

category: News | clicked: 0 | comment | | source: www.searchenginejournal.com

tags: creepy, Google, Linking, Patent, SEO

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Kudos

Yahoo Snub Bing and Opt For Google Search in Japan

featured 34 days, 6 hours, 30 minutes ago posted by

owl 36 days, 7 hours, 55 minutes ago

Yahoo Snub Bing and Opt For Google Search in Japan

It looks like the uneasy alliance just got a whole lot uneasier, as Yahoo Japan choose to adopt Google search over their compatriots Bing. Whilst not a market that is generally discussed on these shores, suddenly Japanese search takes on a whole new perspective as Yahoo opt for Google search. Microsoft reacted, somewhat unsurprisingly, with anger [...] You might also be interested in the following related posts:Are You Ready for the Yahoo/Bing Merger? Bing Catching Google in US…Slowly The Plot Thicken... (more)

category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk

tags: Bing, Google, Microsoft, Search Engine Marketing, Search Engines, YaBing, Yahoo, Yahoo Japan

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Kudos

The Sad Truth About Your Blog Archive

featured 37 days, 6 hours, 41 minutes ago posted by

owl 38 days, 9 hours, 5 minutes ago

Blogging is fun. Blogging is an outlet. Blogging can generate tons of business for your company. Blogging also takes a lot of time. You will spend hours writing blog posts, editing images, responding to comments and making sure your blog is running smoothly. Or at least I hope you are doing that. I talk about [...] (more)

category: News | clicked: 0 | comment | | source: mattdunlap.org

tags: Analytics, Blogging, Google, Web traffic

Welcome!

Google

When Gambling with Paid Links Backfires (and What Lessons Can Be Learnt)

Facebook Like: Or, How to Spam the Socialsphere

Time for another look at TrustRank concepts

AdWords Ads Get a Makeover on Google SERPs

Weekly Search & Social News: 08/24/2010

Big Brands Benefit from Latest Google Update

Can Social Media Activity Affect Career Prospects?

Why SEO is like a Videogame

RE: Really, It’s OK. Google Yourself.

Using SEO to Manage Your Reputation on Google

Facebook Scared About Google Me Rumors

Weekly Search & Social News: 10/08/2010

How to put WordPress custom post types in the xml sitemap

Google Wind Up Wave as Social Push Beckons

Not-So-Shock Horror, Google Change UK Trademark Policy

Prospecting Your Competition to Improve Your Bottom Line

Mobile Search finally hits the tipping point.

Google dynamic linking

Yahoo Snub Bing and Opt For Google Search in Japan

The Sad Truth About Your Blog Archive

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