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Making Social Media Work

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What’s It Worth to You? The Free Model Versus Subscriptions

featured 31 days, 2 hours, 21 minutes ago posted by

owl 34 days, 27 minutes ago

What’s It Worth to You? The Free Model Versus Subscriptions

Is there value in giving away information as opposed to charging it? Would you be tempted to go elsewhere for content to avoid a monthly subscription? Would you prefer to subscribe to a trusted brand with mediocre content rather than a little-known entity with a better offering? (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Making Social Media Work

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The Impact of Viral Facebooking: What We Can Learn From Bra Colors

featured 58 days, 4 hours, 21 minutes ago posted by

owl 58 days, 9 hours, 51 minutes ago

The Impact of Viral Facebooking: What We Can Learn From Bra Colors

Perhaps, if you checked the statuses of Facebook friends over the weekend, you saw them, too. Multitudes of women, posting a single color beside their avatars. Black, white, peach, red, lavender, pink…every color of the rainbow. It seemed some female friends were in on the joke, judging from their comments. If you’re a man, no [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Facebook for the Fun of It? The Advantage of the Random Fan Page

featured 58 days, 4 hours, 21 minutes ago posted by

owl 61 days, 7 hours, 56 minutes ago

Facebook for the Fun of It? The Advantage of the Random Fan Page

Lately, when I log on to Facebook I noticed many of my friends have joined unusual fan pages. One “Lost” fan, rabidly upset at the notion of an episode’s pre-emption, joined a page called Obama better not schedule his State of the Union Address the night of LOST! Others have aligned themselves with equally absurd [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Social Media and Social Responsibility

featured 62 days, 4 hours, 37 minutes ago posted by

owl 64 days, 7 hours, 2 minutes ago

Should one consider to be more responsible while using social networks like Twitter and Facebook? When we post status updates and share news, we essentially share with the world a taste of who we are in real life. Is there a fear that we might come off as vacuous or indifferent people, or does social media challenge us to be more interesting and entertaining - always "on"? (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Social Media Backlash Shouldn’t Prevent You From Profile Upkeep

featured 64 days, 4 hours, 47 minutes ago posted by

owl 64 days, 12 hours, 27 minutes ago

In an age where wives are finding out via Facebook that their husbands are leaving them, a business owner might take pause when considering a social media marketing strategy. It seems lately Twitter, too, is used more as a harbinger for bad news and celebrity gossip (just plug in a search for Tiger Woods and sit back for the fireworks), and one wouldn't be surprised to guess if a business owner wants to curb social online interaction in favor of less sensationalized promotion. Is that a wise move, however? (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Facebook, Making Social Media Work, News, Social Networking, socialization

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Kudos

Marketing Your Brand in 140 Characters or Less

featured 70 days, 5 hours, 16 minutes ago posted by

owl 72 days, 12 hours, 43 minutes ago

In website design, the credo used to be that one had an average of five seconds to capture the attention of a visitor with compelling "above the fold" content. If nothing placed immediately under the address bar prompted somebody to scroll down the remainder of the page, you could be certain the next action would either be the back button or a link offsite. While this principle still holds true - there will always be cause to optimize a website for maximum stickiness, it can be applied to marketing via s... (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Does Your Business Need a Phone App?

featured 77 days, 5 hours, 44 minutes ago posted by

owl 77 days, 11 hours, 9 minutes ago

With the rise in smart phone usage, you'll find more people searching for practical applications to use on the go. Programs that allow for easier use of social media and online shopping are available at the touch of a button, and it seems smaller businesses are getting into the act by having apps made for their products and services. However, is this something in which you should invest money and time? (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Social Media Marketing Resolutions for 2010

featured 79 days, 5 hours, 54 minutes ago posted by

owl 79 days, 15 hours, 23 minutes ago

Social Media Marketing Resolutions for 2010

As 2010 nears, now is the time to consider your Social Media Resolutions. Where will you concentrate efforts, and to what extent will online networks play a role in how you present yourself and your company to others? Now, perhaps, you have the Facebook fan page and Twitter account...what else is there to do next year? (more)

category: News | clicked: 1 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Taking Advantage of Twitter’s New Retweet Feature

featured 90 days, 6 hours, 40 minutes ago posted by

owl 90 days, 16 hours, 10 minutes ago

Taking Advantage of Twitter’s New Retweet Feature

While browsing through a Twitter feed, I caught sight of a mini conversation between two people trying to figure out how people they do not follow ended up in their feeds. For the time being, this is only a phenomenon that occurs when one reads directly from Twitter’s site – readers such as Echofon and [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Social Media Helps Non-Profits Take Advantage of the Giving Season

featured 98 days, 7 hours, 11 minutes ago posted by

owl 98 days, 16 hours, 41 minutes ago

Social Media Helps Non-Profits Take Advantage of the Giving Season

While the holiday shopping season may emphasize the need to gift friends and loved ones with expensive gadgets and games, there always remains that part of the population who enjoys giving for the purpose of truly giving to the community. Donations to non-profits and charities - whether made in honor of a friend or as a supportive thank-you - are naturally sought at this time of year, with organizations offering various incentives in exchange for funds. Any non-profit not already soliciting donations via... (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Beating a Hasty Retweet? Benefit Your Status Through In-Depth Socialization

featured 107 days, 7 hours, 50 minutes ago posted by

owl 110 days, 16 hours, 24 minutes ago

Beating a Hasty Retweet? Benefit Your Status Through In-Depth Socialization

The latest Twitter buzz involves the new “retweeting” feature accessible on user’s Twitter home pages. If you read your follow feed through the main Twitter.com site, you have the option now of clicking a simple button to automatically repeat a favorite post without having to cut and paste and add the obligatory “RT @…” prefix. [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Customize Facebook Pages for Maximum Branding

featured 112 days, 8 hours, 10 minutes ago posted by

owl 112 days, 15 hours, 50 minutes ago

Customize Facebook Pages for Maximum Branding

Look around your favorite online hangouts these days, and you might see a common theme. No matter where you go for news, amusement, or online shopping, somebody appeals to you to join their Facebook following. As Facebook has fast become the most popular social networking among people over 30, businesses know it is a prime [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Using Twitter Lists to Your Site’s Advantage

featured 121 days, 8 hours, 54 minutes ago posted by

owl 121 days, 18 hours, 19 minutes ago

Using Twitter Lists to Your Site’s Advantage

It seemed the buzz on Twitter’s application of Twitter Lists is gaining momentum among the more prolific Tweeters. Just as the eager website owner checks his analytics several times daily to see how many people are visiting his site, so people are surely checking their Twitter dashboards to see how many other users have added [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Lessons Learned at Internet Summit – Blogging is NOT Dead

featured 122 days, 8 hours, 59 minutes ago posted by

owl 124 days, 14 hours, 35 minutes ago

Lessons Learned at Internet Summit – Blogging is NOT Dead

With this year’s Internet Summit 2009 and the promising list of guest speakers and panelists, we couldn’t say no to attending. With Raleigh, NC just under four hours away, we decided a quick overnight trip might just be the ticket to get the scoop on the state of the Internet and the proper directions in [...] (more)

category: News | clicked: 1 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Optimizing SMS for Your Social Media – Always Stay Connected

featured 128 days, 9 hours, 25 minutes ago posted by

owl 131 days, 16 hours, 46 minutes ago

Optimizing SMS for Your Social Media – Always Stay Connected

Part of being social on networks like Facebook and Twitter means being available when your visitors are active. For some businesses, it could mean being wired at all hours of the night, and while it’s reasonable that you will want to save room for sleep, meals, and private time, you should consider the occasional moment [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

1
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Kudos

It Pays to Advertise Your Social Network

featured 132 days, 10 hours, 41 minutes ago posted by

owl 135 days, 6 hours, 44 minutes ago

It Pays to Advertise Your Social Network

Driving in to New York City this weekend while attending a conference, I found it difficult not to notice the many billboards scraping the sky. It isn’t uncommon, either, to find advertisements for venues outside of the city – with resorts in Connecticut and New Jersey vying for attention. One in particular struck me – [...] (more)

category: News | clicked: 2 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Twitter Adds Lists to Help You Get Organized – PC World

posted by

owl 144 days, 16 hours, 39 minutes ago

Twitter Adds Lists to Help You Get Organized – PC World

Twitter is a great way to find out what people are talking about by following popular topics, finding people with common interests, or connecting with popular celebrities, athletes, or even your favorite product brands. The problem is, once you’re following more than a few hundred people, the endless stream of 140-character messages becomes unmanageable and [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

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tags: Blog, Making Social Media Work

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Kudos

Social Media Use for Business: Focus or Cover the Spread?

featured 144 days, 11 hours, 29 minutes ago posted by

owl 144 days, 19 hours, 54 minutes ago

Social Media Use for Business: Focus or Cover the Spread?

Recently the question came up from a client about the usefulness of Twitter beyond posting updates to thin air. When one sets up a Twitter account, it’s no surprise that businesses may follow an arbitrary number of people in hopes of receiving a courtesy follow back so somebody may view their messages. Add to this [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

1
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Kudos

UK adult social networkers nearly double

featured 144 days, 11 hours, 29 minutes ago posted by

owl 145 days, 14 minutes ago

UK adult social networkers nearly double

The number of British adults signing up to social networking sites such as Facebook and MySpace has almost doubled in the last two years, according to new research from the country’s communications watchdog. Ofcom said its research reveals that 38 percent of British internet users now have a social networking site profile — up from [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

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Kudos

Brand Yourself on Every Social Network (Even if You Don’t Want To)

featured 144 days, 11 hours, 29 minutes ago posted by

owl 145 days, 4 hours, 34 minutes ago

The excuses, of course, come plentiful. You don’t have time to “tweet” or update Facebook. You aren’t convinced your private information won’t be compromised or phished. You get enough spam as it is through your regular Web site, so why compound the problem via fake Twitter accounts bothering you every two minutes? Whatever your reason [...] (more)

category: News | clicked: 0 | comment | | source: www.spiderwriters.com

tags: Blog, Making Social Media Work

Welcome!

Making Social Media Work

What’s It Worth to You? The Free Model Versus Subscriptions

The Impact of Viral Facebooking: What We Can Learn From Bra Colors

Facebook for the Fun of It? The Advantage of the Random Fan Page

Social Media and Social Responsibility

Social Media Backlash Shouldn’t Prevent You From Profile Upkeep

Marketing Your Brand in 140 Characters or Less

Does Your Business Need a Phone App?

Social Media Marketing Resolutions for 2010

Taking Advantage of Twitter’s New Retweet Feature

Social Media Helps Non-Profits Take Advantage of the Giving Season

Beating a Hasty Retweet? Benefit Your Status Through In-Depth Socialization

Customize Facebook Pages for Maximum Branding

Using Twitter Lists to Your Site’s Advantage

Lessons Learned at Internet Summit – Blogging is NOT Dead

Optimizing SMS for Your Social Media – Always Stay Connected

It Pays to Advertise Your Social Network

Twitter Adds Lists to Help You Get Organized – PC World

Social Media Use for Business: Focus or Cover the Spread?

UK adult social networkers nearly double

Brand Yourself on Every Social Network (Even if You Don’t Want To)

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