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Why Small Advertisers Can’t Use Adwords Anymore!
posted by owlowl 19 hours, 30 minutes ago
Friday, September 03, 2010 2:18:20 AM GMT
Why Small Advertisers Can’t Use Adwords Anymore!
Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 – .20 per click and if you really wanted to open up [...]Check out the SEO Tools guide at Search Engine Journal.Why Small Advertisers Can’t Use Adwords Anymore! (more)
category: News | clicked: 0 | comment | | source: www.searchenginejournal.com
tags: PPC
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When Gambling with Paid Links Backfires (and What Lessons Can Be Learnt)
featured 3 hours, 50 minutes ago posted by owlowl 1 day, 55 minutes ago
Friday, September 03, 2010 5:58:17 PM GMT Thursday, September 02, 2010 8:53:18 PM GMT
When Gambling with Paid Links Backfires (and What Lessons Can Be Learnt)
A look at the much publicised case of gourmetgiftbasket.com and why Google looks to punish sites with ranking penalties for buying paid links. Google hates paid links. Epitomising PageRank manipulation, it allows sites to gain an unfair advantage in their rankings. This in turn can skew results and lead to algorithmic confusion – not good [...] You might also be interested in the following related posts:Google’s Newspaper Clampdown Highlights Risk of Paid Links 5 Lessons Hugo Chavez Can Teach Us About... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Blackhat SEO, Buying Links, Google, Google AdWords, Google Ranking Penalty, Link Building, Paid Links, PPC, Search Engine Optimisation (SEO), SEO, Social Media
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Title: Back in the Olden Days of PPC
featured 1 day, 3 hours, 55 minutes ago posted by owlowl 2 days, 2 hours ago
Thursday, September 02, 2010 5:53:17 PM GMT Wednesday, September 01, 2010 7:48:24 PM GMT
Title: Back in the Olden Days of PPC
When I was a youngin’ we didn’t have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning [...]Check out the SEO Tools guide at Search Engine Journal.Title: Back in the Olden Days of PPC (more)
category: News | clicked: 0 | comment | | source: www.searchenginejournal.com
tags: PPC
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Pay Per Fan: What Big Brands Are Paying For Facebook Fans
featured 2 days, 4 hours ago posted by owlowl 3 days, 2 hours, 15 minutes ago
Wednesday, September 01, 2010 5:48:21 PM GMT Tuesday, August 31, 2010 7:33:24 PM GMT
Pay Per Fan: What Big Brands Are Paying For Facebook Fans
Although it may sound weird or repulsive to some purists, brands have been buying fans on a cost per fan basis for months (some for many moons). Cost Per Fan Is No Big Surprise When you step back, it makes sense: Many companies operate on a cost per action basis to get emails… fan bases [...]Check out the SEO Tools guide at Search Engine Journal.Pay Per Fan: What Big Brands Are Paying For Facebook Fans (more)
category: News | clicked: 0 | comment | | source: www.searchenginejournal.com
tags: PPC, Social, Social Media
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How to poison your competitor’s PPC campaigns
featured 3 days, 4 hours, 5 minutes ago posted by owlowl 4 days, 1 hour, 45 minutes ago
Tuesday, August 31, 2010 5:43:23 PM GMT Monday, August 30, 2010 8:02:47 PM GMT
How to poison your competitor’s PPC campaigns
For the record, I DO NOT advocate this method of poisoning competitors’ PPC campaigns but it exists and you should be aware of it. I’ve seen it on a few client accounts and have taken steps to mitigate the damage. It’s an ongoing, evolving problem so you should check regularly to see if you are [...] You May Also Like:Bored With PPC? Try These! Google: Ad Position Doesn’t Affect Conversion PPC without SEO is BAD (more)
category: News | clicked: 0 | comment | | source: www.yoursearchadvisor.com
tags: AdWords, Clients, Featured, Internet Marketing, pay per click, PPC, Search Engine Marketing
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AdWords Ads Get a Makeover on Google SERPs
featured 7 days, 4 hours, 20 minutes ago posted by owlowl 8 days, 5 hours, 39 minutes ago
Friday, August 27, 2010 5:27:53 PM GMT Thursday, August 26, 2010 4:09:23 PM GMT
AdWords Ads Get a Makeover on Google SERPs
Rarely content with the status quo, Google have been making some rather eye-catching changes to the way in which AdWords advertising is presented on its SERPs in recent weeks. I’m not just talking about the subtle transition over to a pale lilac hue for the top results, but the options available within the results themselves. [...] You might also be interested in the following related posts:What Value does Google’s Site Search offer SERPs or Sites? What are SERPs? Becoming King of the SERPs (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: AdWords, Google, Google AdWords, Paid Search, PPC
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How to poison your competitor’s PPC campaigns
featured 9 days, 4 hours, 29 minutes ago posted by owlowl 10 days, 3 hours, 29 minutes ago
Wednesday, August 25, 2010 5:19:25 PM GMT Tuesday, August 24, 2010 6:19:30 PM GMT
How to poison your competitor’s PPC campaigns
For the record, I DO NOT advocate this method of poisoning competitors’ PPC campaigns but it exists and you should be aware of it. I’ve seen it on a few client accounts and have taken steps to mitigate the damage. It’s an ongoing, evolving problem so you should check regularly to see if you are [...] You May Also Like:Bored With PPC? Try These! Google: Ad Position Doesn’t Affect Conversion PPC without SEO is BAD (more)
category: News | clicked: 2 | comment | | source: www.yoursearchadvisor.com
tags: AdWords, Clients, Featured, Internet Marketing, pay per click, PPC, Search Engine Marketing
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Testing External Factors for Quality Score
featured 10 days, 4 hours, 34 minutes ago posted by owlowl 11 days, 1 hour, 44 minutes ago
Tuesday, August 24, 2010 5:14:29 PM GMT Monday, August 23, 2010 8:03:49 PM GMT
Testing External Factors for Quality Score
Theory to encourage people to trial and test new factors they can control to get a better quality score and improve their AdWords campaigns ROICheck out the SEO Tools guide at Search Engine Journal.Testing External Factors for Quality Score (more)
category: News | clicked: 0 | comment | | source: www.searchenginejournal.com
tags: AdWords, Domains, Google AdWords, PPC, quality score
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Optimise Your Google AdWords Campaigns with Enhanced CPC
posted by owlowl 15 days, 9 minutes ago
Thursday, August 19, 2010 9:39:02 PM GMT
Optimise Your Google AdWords Campaigns with Enhanced CPC
Google announce new Enhanced CPC option within their AdWords Pay Per Click platform, helping advertisers automatically vary bids for high converting phrases. Enhanced CPC is a brand new option within Google AdWords. Like many of their recent developments, this is designed to help account holders get more from their budgets. In this instance though, it [...] You might also be interested in the following related posts:What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Concersions, conversion tracking, Enhanced CPC, Google AdWords, Keyword Bidding, pay per click advertising, PPC, ROI
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What’s New With AdWords?
featured 15 days, 4 hours, 54 minutes ago posted by owlowl 15 days, 19 hours, 24 minutes ago
Thursday, August 19, 2010 4:54:01 PM GMT Thursday, August 19, 2010 2:24:04 AM GMT
What’s New With AdWords?
Google’s been busy with AdWords this summer, launching a number of new features. Here’s a wrap-up of six of those features as well as Google’s new advertising news website. AdWords Campaign Experiments (ACE) This tool, which is currently in beta, lets you test and measure changes to your keywords, your AdWords bidding, ad groups and [...]Check out the SEO Tools guide at Search Engine Journal.What’s New With AdWords? (more)
category: News | clicked: 0 | comment | | source: www.searchenginejournal.com
tags: PPC, Search Marketing
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Hot Off The Press – Bing Yahoo Rollout Impacting Search
featured 17 days, 5 hours, 4 minutes ago posted by owlowl 17 days, 23 hours, 55 minutes ago
Tuesday, August 17, 2010 4:44:07 PM GMT Monday, August 16, 2010 9:53:26 PM GMT
Hot Off The Press – Bing Yahoo Rollout Impacting Search
The head of my top agency client’s PPC team came to me this morning to inform me that surprisingly, the daily PPC spend cap they set on a major client had been used up before 10AM, and that he was going to move more money over.  It was a heads-up notification as much as a [...]Check out the SEO Tools guide at Search Engine Journal.Hot Off The Press – Bing Yahoo Rollout Impacting Search (more)
category: News | clicked: 0 | comment | | source: www.searchenginejournal.com
tags: News, PPC, SEO
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Pay Per Click versus SEO – Arch Enemies or Kissing Cousins?
featured 17 days, 5 hours, 4 minutes ago posted by owlowl 18 days, 5 hours, 20 minutes ago
Tuesday, August 17, 2010 4:44:07 PM GMT Monday, August 16, 2010 4:28:30 PM GMT
Pay Per Click versus SEO – Arch Enemies or Kissing Cousins?
Despite what the title may first imply (and many of those who know me think), It does make me laugh a bit when I see someone paying for PPC for phrases that they could easily do well in organic search results for – with just a bit of SEO work.  And it makes me cry [...]Check out the SEO Tools guide at Search Engine Journal.Pay Per Click versus SEO – Arch Enemies or Kissing Cousins? (more)
category: News | clicked: 0 | comment | | source: www.searchenginejournal.com
tags: PPC, SEO
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Independent Printers in London Appoint SEO/PPC Agency Impact Media
posted by owlowl 22 days, 16 hours, 44 minutes ago
Thursday, August 12, 2010 5:03:40 AM GMT
Independent Printers in London Appoint SEO/PPC Agency Impact Media
City Images were established in 2001 with the aim of creating ‘London’s largest small print company’. All-in-all they have over 30 years experience in the industry and have become one of the leading independent Printers in London. We are delighted to announce that we have been appointed as City Images professional Search Engine Optimisation (SEO) & [...] You might also be interested in the following related posts:Web Hosted Asset Management System Appoint SEO Agency Impact Media Specialist Contractor A... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Impact Media News, PPC, Printers in London, SEO
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Pay Per Click Campaign Checklist
posted by owlowl 22 days, 17 hours, 49 minutes ago
Thursday, August 12, 2010 3:58:40 AM GMT
Pay Per Click Campaign Checklist
In my mind there are key steps that everyone should be following when a Pay Per Click campaign is being created. Whether you are new to PPC or an experienced Search Specialist, we all need guidelines to ensure we keep on track. We may all have different tools that we use when creating a PPC campaign, [...] You might also be interested in the following related posts:What is the difference between Conversion (Many-per-Click) and Conversion (1-Per-Click)? Pay Per Click on Bing: Campaign Setup Using the Se... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: AdWords, Bing, Google AdWords, pay per click, Pay Per Click (PPC), PPC, ppc checklist, ppc management, yahoo search marketing
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Private Drainage Specialists Choose Impact Media for SEO & PPC
featured 22 days, 5 hours, 24 minutes ago posted by owlowl 22 days, 22 hours, 9 minutes ago
Thursday, August 12, 2010 4:23:39 PM GMT Wednesday, August 11, 2010 11:38:41 PM GMT
Private Drainage Specialists Choose Impact Media for SEO & PPC
Independent Drainage are Private Drainage Specialists based in the South East of England; specialising in the field of septic tanks, sewage treatment plants, cess pits and soakaway systems. We are delighted to announce that we have been selected as the company’s expert Search Engine Optimisation (SEO) & Pay Per Click (PPC) Agency and very much look [...] You might also be interested in the following related posts:Independent Printers in London Appoint SEO/PPC Agency Impact Media United States Immigrati... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Impact Media News, PPC, Private Drainage Specialists, Search Engine Optimisation, SEO
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“My God, It’s Full of Stars” – Seller Rating Extensions in Google AdWords
featured 23 days, 5 hours, 29 minutes ago posted by owlowl 24 days, 1 hour, 25 minutes ago
Wednesday, August 11, 2010 4:18:43 PM GMT Tuesday, August 10, 2010 8:23:09 PM GMT
“My God, It’s Full of Stars” – Seller Rating Extensions in Google AdWords
If the movie 2001: A Space Odyssey were released in 2010 versus 1968, the classic line above may have been followed by a click-through to read reviews.  Let’s find out why.  Over the past year, Google AdWords has introduced a number of ad extensions that enable advertisers to provide additional information about their businesses and [...]Check out the SEO Tools guide at Search Engine Journal.“My God, It’s Full of Stars” – Seller Rating Extensions in Google AdWords (more)
category: News | clicked: 0 | comment | | source: www.searchenginejournal.com
tags: PPC, Search Marketing
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Is it Really too Early to Start Preparing for Christmas?
featured 25 days, 5 hours, 31 minutes ago posted by owlowl 28 days, 5 hours, 6 minutes ago
Monday, August 09, 2010 4:17:07 PM GMT Friday, August 06, 2010 4:42:15 PM GMT
Is it Really too Early to Start Preparing for Christmas?
It is mid August and most people are going on their summer holidays. Are consumers really planning four months ahead? Are the jingle bells already ringing? Let’s find out…. The trend graph provided by Google Insights below, suggests that consumers are already considering where they will host their Christmas party. If you are in the events [...] (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Blog, PPC, Research
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Beware The Local Search Glass Ceiling
posted by owlowl 28 days, 14 hours, 56 minutes ago
Friday, August 06, 2010 6:52:12 AM GMT
Beware The Local Search Glass Ceiling
When I drive, I get to thinking. And then I usually record what I’m thinking  in a way other people can benefit from. So I created a video for you- I’ll talk about it in a minute. I was driving a few weeks ago, thinking about How many people have approached me about offering search [...]Check out the SEO Tools guide at Search Engine Journal.Beware The Local Search Glass Ceiling (more)
category: News | clicked: 0 | comment | | source: www.searchenginejournal.com
tags: Local Search, PPC, SEO
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Not-So-Shock Horror, Google Change UK Trademark Policy
featured 29 days, 5 hours, 51 minutes ago posted by owlowl 30 days, 6 hours, 11 minutes ago
Thursday, August 05, 2010 3:57:22 PM GMT Wednesday, August 04, 2010 3:37:26 PM GMT
Not-So-Shock Horror, Google Change UK Trademark Policy
So they’ve finally done it. As inevitable as the sun rising each day or English World Cup disappointment, Google have aligned their UK trademark policy with the US (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Blog, Google, Homepage selection, PPC
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Mobile Search finally hits the tipping point.
featured 32 days, 6 hours, 5 minutes ago posted by owlowl 35 days, 6 hours, 35 minutes ago
Monday, August 02, 2010 3:43:20 PM GMT Friday, July 30, 2010 3:13:33 PM GMT
Mobile Search finally hits the tipping point.
After running some sizeable WAP and SMS campaigns with the like of MTV and Channel 4 10 years ago in a previous life, I became quite cynical about the mobile marketing space. (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Google, Homepage selection, PPC
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