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Keyword Infringement? The case continues. And, while we’re at it, just what is Google selling?
featured 9 hours, 57 minutes ago posted by owlowl 1 day, 12 hours, 2 minutes ago
Wednesday, March 10, 2010 5:51:54 AM GMT Tuesday, March 09, 2010 3:46:49 AM GMT
Keyword Infringement? The case continues. And, while we’re at it, just what is Google selling?
The search engine’s sponsored search results services, such as the Google Adwords service, have been the battleground of a legal dispute between brand owners, their competitors and the search engines for several years now. (more)
category: News | clicked: 1 | comment | | source: www.latitudegroup.com
tags: Blog, Google, Homepage selection, PPC
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Credit where Credit’s due: Google enter Credit Card Comparison Market
featured 12 days, 10 hours, 53 minutes ago posted by owlowl 12 days, 21 hours, 33 minutes ago
Friday, February 26, 2010 4:56:28 AM GMT Thursday, February 25, 2010 6:16:19 PM GMT
Credit where Credit’s due: Google enter Credit Card Comparison Market
So... Google is going after the credit card market. (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Blog, Google, Homepage selection, PPC
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The Dangers of Broad Match in PPC Advertising
featured 13 days, 10 hours, 54 minutes ago posted by owlowl 14 days, 8 hours, 49 minutes ago
Thursday, February 25, 2010 4:55:27 AM GMT Wednesday, February 24, 2010 7:00:22 AM GMT
The Dangers of Broad Match in PPC Advertising
Whilst exuberance to market your new website is understandable, your inexperience may be costly. Pay per Click advertising offers a great opportunity to attract targeted traffic, but it isn’t without its risks. Broad match is PPC’s very own siren on the rocks. Whilst it offers you the tantalising treat of traffic, it could also leave [...] You might also be interested in the following related posts:12 AdWords Tips for Christmas Exact Match Broad Match (more)
category: News | clicked: 1 | comment | | source: www.impactmedialtd.co.uk
tags: broad match, negative keywords, Pay Per Click (PPC), PPC
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Why Websites Need to Take the Mobile Internet Seriously
featured 15 days, 11 hours, 4 minutes ago posted by owlowl 18 days, 9 hours, 19 minutes ago
Tuesday, February 23, 2010 4:45:28 AM GMT Saturday, February 20, 2010 6:30:33 AM GMT
Why Websites Need to Take the Mobile Internet Seriously
People aren’t just accessing your site from their desktop PCs anymore. They aren’t even just searching on Google or Bing. The mobile Internet is exploding and is bringing with it whole new ways of accessing and interacting with the web. In the early days of WAP phones, the mobile Internet was little more than a [...] You might also be interested in the following related posts:Google to Focus Attention on Mobile Search Advertising What Are The Different Types Of Mobile Marketing Can Bing (With a Little... (more)
category: News | clicked: 1 | comment | | source: www.impactmedialtd.co.uk
tags: Google, Mobile Internet, Mobile Search, PPC, SEO
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PPC tips for the Grand National and Gold Cup
featured 18 days, 11 hours, 18 minutes ago posted by owlowl 19 days, 4 hours, 35 minutes ago
Saturday, February 20, 2010 4:30:43 AM GMT Friday, February 19, 2010 11:14:36 AM GMT
PPC tips for the Grand National and Gold Cup
As much as I’d like to sit here and write down my thoughts on who is going come through at the Grand National and Gold Cup on my company blog, unfortunately I have to leave that to the experts. (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Blog, Digital marketing, Homepage selection, PPC
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Japan’s online advertising market 2008
featured 19 days, 11 hours, 19 minutes ago posted by owlowl 19 days, 20 hours, 20 minutes ago
Friday, February 19, 2010 4:29:45 AM GMT Thursday, February 18, 2010 7:29:36 PM GMT
Japan’s online advertising market 2008
The summery of online advertising market in Japan in 2008. Review the market from display ads, text ads, ad portals, etc. Also information about "Internet advertising Value Index Project" by major online businesses in Japan such as Yahoo and Microsoft. (more)
category: News | clicked: 1 | comment | | source: ajpr.com
tags: Japan, Japanese Online Market, Marketing, PPC, search, SEM
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Overture will operate under Yahoo Japan
featured 20 days, 11 hours, 24 minutes ago posted by owlowl 20 days, 18 hours, 35 minutes ago
Thursday, February 18, 2010 4:24:50 AM GMT Wednesday, February 17, 2010 9:14:40 PM GMT
Overture will operate under Yahoo Japan
Yahoo Japan announced today that Overture Japan will operate under Yahoo Japan brand starting October 1, 2009. Overture is currently a subsidiary of Yahoo Japan, providing the PPC services for PC and mobile for Japanese search market. (more)
category: News | clicked: 0 | comment | | source: ajpr.com
tags: ads, Japan, Japanese Search Engines, Japanese SEM, overture, PPC, search, Yahoo
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Google Japan’s intension in doing pay-per-post campaign
featured 23 days, 11 hours, 39 minutes ago posted by owlowl 23 days, 22 hours, 49 minutes ago
Monday, February 15, 2010 4:09:58 AM GMT Sunday, February 14, 2010 4:59:50 PM GMT
Google Japan’s intension in doing pay-per-post campaign
Google Japan's pay-per-post fiasco has become a huge news in the search industry all over the world. But did they really mean to do a link spam? I think not, and this is my thought on the whole case after watching everyone is spinning it as a link building scheme. (more)
category: News | clicked: 0 | comment | | source: ajpr.com
tags: Google, Japan, Japanese Search Engines, PPC, search
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Key points in launching a Global website
featured 23 days, 11 hours, 39 minutes ago posted by owlowl 24 days, 9 hours, 44 minutes ago
Monday, February 15, 2010 4:09:58 AM GMT Sunday, February 14, 2010 6:04:52 AM GMT
Key points in launching a Global website
Ad more companies developing global websites, they are facing new and often times unexpected challenges in launching and managing the websites. There are some key points in launching a global website that makes you better ready for it. Also, read my interview about the topic and come to my session at SES NY on March 24. (more)
category: News | clicked: 0 | comment | | source: ajpr.com
tags: Conferences, Global, Japanese SEO, PPC, search, SEO, Website
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Japan’s PPC ad market will reach $2 billion by 2013
featured 23 days, 11 hours, 39 minutes ago posted by owlowl 24 days, 13 hours, 14 minutes ago
Monday, February 15, 2010 4:09:58 AM GMT Sunday, February 14, 2010 2:34:52 AM GMT
Japan’s PPC ad market will reach $2 billion by 2013
According to the report by Japan's MIAC, the PPC advertising market in 2008 grew 20% from 2007 reaching $1.3 billion, and may become $2 billion market by 2013. Read more stats here. (more)
category: News | clicked: 0 | comment | | source: ajpr.com
tags: Japan, Japanese SEM, PPC, SEM
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Reasons why bing Yahoo could be huge in Japan
featured 24 days, 11 hours, 44 minutes ago posted by owlowl 25 days, 2 hours, 44 minutes ago
Sunday, February 14, 2010 4:05:07 AM GMT Saturday, February 13, 2010 1:04:55 PM GMT
Reasons why bing Yahoo could be huge in Japan
With Softbank president's "Go" sign for bing-Yahoo alliance, Yahoo could further expand the market share in Japan with bing's pillar search services, which are all popular among Japanese search users. (more)
category: News | clicked: 0 | comment | | source: ajpr.com
tags: Bing, Japan, Japanese Search Engines, Microsoft, overture, PPC, search, Yahoo
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The Only PPC Guide You’ll Ever Need to Read – Part II
featured 28 days, 15 hours, 23 minutes ago posted by owlowl 31 days, 13 hours, 33 minutes ago
Wednesday, February 10, 2010 12:25:55 AM GMT Sunday, February 07, 2010 2:16:05 AM GMT
The Only PPC Guide You’ll Ever Need to Read – Part II
Note from Web Success Team: Here is part II of the article published on January 7th. When we run into an article that has practical application value, we want to make it available to our clients and our readers. This Guide takes the mystique out of PPC and offers excellent short-cut strategies to maximize your [...] (more)
category: News | clicked: 0 | comment | | source: www.websuccessteam.com
tags: Digg, Dynamic Keyword Insertion, geo targeted keywords, Google AdWords, google Adwords Tracking, Google Traffic Estimator Tool, Google Website Optimizer, Killer PPC Ads, landing pages, Online Marketing, PPC, PPC Budget, PPC guide, Web Success, Web Success Advertising
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The Only PPC Guide You’ll Ever Need to Read – Part I
featured 29 days, 15 hours, 28 minutes ago posted by owlowl 31 days, 16 hours, 48 minutes ago
Tuesday, February 09, 2010 12:20:59 AM GMT Saturday, February 06, 2010 11:01:06 PM GMT
The Only PPC Guide You’ll Ever Need to Read – Part I
Note from Web Success Team: When we run into an article that has practical application value, we want to make it available to our clients and our readers. This Guide takes the mystique out of PPC and offers excellent short-cut strategies to maximize your PPC budget and its effectiveness in driving more qualified traffic to your website. — Bob Speyer, Web Success Team (more)
category: News | clicked: 0 | comment | | source: www.websuccessteam.com
tags: geo targeted keywords, Google AdWords, google Adwords Tracking, Google Traffic Estimator Tool, PPC, PPC Budget, PPC guide, SpeedPPC, SpyFu, Web Success, Web Success Advertising, WordTracker, YouTube
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Microsoft adExcellence Accreditation Exam Qualification
featured 37 days, 16 hours, 4 minutes ago posted by owlowl 39 days, 20 hours, 14 minutes ago
Sunday, January 31, 2010 11:45:25 PM GMT Friday, January 29, 2010 7:35:33 PM GMT
Microsoft adExcellence Accreditation Exam Qualification
This month, I sat and passed the Microsoft adExcellence exam and am very pleased to have this additional qualification to complement my Google AdWords Professional status. The Microsoft adExcellence exam is designed especially for individuals (and UK companies in the near future) who have been managing, or are looking to manage, a Pay per Click marketing [...] You might also be interested in the following related posts:Microsoft adCenter Introduces new Ad Preview Tool Bing (Microsoft) adCenter Addictom... (more)
category: News | clicked: 2 | comment | | source: www.impactmedialtd.co.uk
tags: adexcellence, Bing, bing ppc, Impact Media News, pay per click, Pay Per Click (PPC), PPC
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What is the Most Effective Search Engine Marketing Strategy?
featured 42 days, 16 hours, 24 minutes ago posted by owlowl 43 days, 9 minutes ago
Tuesday, January 26, 2010 11:25:09 PM GMT Tuesday, January 26, 2010 3:40:26 PM GMT
What is the Most Effective Search Engine Marketing Strategy?
As the search engines develop, so too do the potential avenues for effective marketing. So what exactly is the most effective Search Engine Marketing strategy? Traditionally, the two ways in which you could improve your website’s visibility on search engines was through SEO and Pay per Click (PPC) advertising. Whilst they may remain at the forefront [...] You might also be interested in the following related posts:Major plc Appoint Impact Media to Improve Their Search Engine Optimisation Strategy How t... (more)
category: News | clicked: 0 | comment | | source: www.impactmedialtd.co.uk
tags: Local Search, PPC, Search Engine Marketing, Search Engine Optimisation
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Yahoo Search – it does still matter
featured 49 days, 16 hours, 58 minutes ago posted by owlowl 50 days, 1 hour, 43 minutes ago
Tuesday, January 19, 2010 10:51:24 PM GMT Tuesday, January 19, 2010 2:06:35 PM GMT
Yahoo Search – it does still matter
With all the fallout from the Bing / Yahoo deal and less than favourable trends last year, you could be forgiven for expecting Yahoo Search to continue to lose UK market share in 2010. Depending on which reports you read, it has dropped considerably from between 8 -9% to between 5 -6 % of total [...] (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Blog, PPC, Yahoo
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Latitude SEO & PPC experts to speak at SES London 2010
featured 53 days, 17 hours, 14 minutes ago posted by owlowl 53 days, 22 hours, 44 minutes ago
Friday, January 15, 2010 10:35:37 PM GMT Friday, January 15, 2010 5:05:40 PM GMT
Latitude SEO & PPC experts to speak at SES London 2010
We will have a big presence at one of the UK’s leading SEO & PPC events, SES London 2010. (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Affiliate Marketing, Blog, Events, Homepage selection, PPC, Search Engine Optimisation (SEO)
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Things looking Baidu for Google in China
featured 53 days, 17 hours, 14 minutes ago posted by owlowl 54 days, 10 hours, 53 minutes ago
Friday, January 15, 2010 10:35:37 PM GMT Friday, January 15, 2010 4:55:43 AM GMT
Things looking Baidu for Google in China
It’s the third biggest economy in the world with staggering GDP growth over recent years, yet Google has decided China is no longer worth getting out of bed for. So what happened there? (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Blog, Google, Homepage selection, PPC, Search Engine Optimisation (SEO)
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The Only PPC Guide You’ll Ever Need to Read – Part II
featured 55 days, 17 hours, 23 minutes ago posted by owlowl 56 days, 2 hours, 8 minutes ago
Wednesday, January 13, 2010 10:25:43 PM GMT Wednesday, January 13, 2010 1:40:45 PM GMT
The Only PPC Guide You’ll Ever Need to Read – Part II
Note from Web Success Team: Here is part II of the article published on January 7th. When we run into an article that has practical application value, we want to make it available to our clients and our readers. This Guide takes the mystique out of PPC and offers excellent short-cut strategies to maximize your [...] (more)
category: News | clicked: 1 | comment | | source: www.websuccessteam.com
tags: Digg, Dynamic Keyword Insertion, geo targeted keywords, Google AdWords, google Adwords Tracking, Google Traffic Estimator Tool, Google Website Optimizer, Killer PPC Ads, landing pages, Online Marketing, PPC, PPC Budget, PPC guide, Web Success, Web Success Advertising
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The Only PPC Guide You’ll Ever Need to Read – Part I
featured 60 days, 17 hours, 44 minutes ago posted by owlowl 60 days, 23 hours, 14 minutes ago
Friday, January 08, 2010 10:05:00 PM GMT Friday, January 08, 2010 4:35:01 PM GMT
The Only PPC Guide You’ll Ever Need to Read – Part I
Note from Web Success Team: When we run into an article that has practical application value, we want to make it available to our clients and our readers. This Guide takes the mystique out of PPC and offers excellent short-cut strategies to maximize your PPC budget and its effectiveness in driving more qualified traffic to your website. — Bob Speyer, Web Success Team (more)
category: News | clicked: 0 | comment | | source: www.websuccessteam.com
tags: geo targeted keywords, Google AdWords, google Adwords Tracking, Google Traffic Estimator Tool, PPC, PPC Budget, PPC guide, SpeedPPC, SpyFu, Web Success, Web Success Advertising, WordTracker, YouTube
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