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How to poison your competitor’s PPC campaigns
featured 3 days, 4 hours, 15 minutes ago posted by owlowl 4 days, 1 hour, 56 minutes ago
Tuesday, August 31, 2010 5:43:23 PM GMT Monday, August 30, 2010 8:02:47 PM GMT
How to poison your competitor’s PPC campaigns
For the record, I DO NOT advocate this method of poisoning competitors’ PPC campaigns but it exists and you should be aware of it. I’ve seen it on a few client accounts and have taken steps to mitigate the damage. It’s an ongoing, evolving problem so you should check regularly to see if you are [...] You May Also Like:Bored With PPC? Try These! Google: Ad Position Doesn’t Affect Conversion PPC without SEO is BAD (more)
category: News | clicked: 0 | comment | | source: www.yoursearchadvisor.com
tags: AdWords, Clients, Featured, Internet Marketing, pay per click, PPC, Search Engine Marketing
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Ramp Up Your Facebook Marketing with Custom FBML Pages
featured 9 days, 4 hours, 39 minutes ago posted by owlowl 9 days, 17 hours, 54 minutes ago
Wednesday, August 25, 2010 5:19:25 PM GMT Wednesday, August 25, 2010 4:04:28 AM GMT
Ramp Up Your Facebook Marketing with Custom FBML Pages
Most users of Facebook are underutilizing its power and reach. Why drive traffic to your website when you can market your brand and your products and services through Facebook. It makes sense. Since your customer base is already on your Fan Page, why not make it convenient for them to buy or entice them to find out more without leaving. (more)
category: News | clicked: 0 | comment | | source: www.websuccessteam.com
tags: appeal more to potential customers, attract your target audience, brands actual site, Content, creating a Static FBML, custom tab, drive traffic to your website, Facebook Fan Page, Online Marketing, Search Engine Marketing, Social Media Marketing, Web Success
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How to poison your competitor’s PPC campaigns
featured 9 days, 4 hours, 39 minutes ago posted by owlowl 10 days, 3 hours, 39 minutes ago
Wednesday, August 25, 2010 5:19:25 PM GMT Tuesday, August 24, 2010 6:19:30 PM GMT
How to poison your competitor’s PPC campaigns
For the record, I DO NOT advocate this method of poisoning competitors’ PPC campaigns but it exists and you should be aware of it. I’ve seen it on a few client accounts and have taken steps to mitigate the damage. It’s an ongoing, evolving problem so you should check regularly to see if you are [...] You May Also Like:Bored With PPC? Try These! Google: Ad Position Doesn’t Affect Conversion PPC without SEO is BAD (more)
category: News | clicked: 2 | comment | | source: www.yoursearchadvisor.com
tags: AdWords, Clients, Featured, Internet Marketing, pay per click, PPC, Search Engine Marketing
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Why Commenting Should be Encouraged on Blogs
featured 18 days, 5 hours, 15 minutes ago posted by owlowl 20 days, 7 hours, 45 minutes ago
Monday, August 16, 2010 4:43:28 PM GMT Saturday, August 14, 2010 2:13:52 PM GMT
Why Commenting Should be Encouraged on Blogs
A look at how even negative comments can have a positive impact on your site and its search rankings. It’s always nice to get a bit of feedback on the post you’ve spent the last hour or so mashing together. That’s how conversation begins, social ties made and, just as importantly, how you edit embarrassing [...] You might also be interested in the following related posts:Blogs ‘Great for SEO and Link Building’ Can a Blog Improve my Site’s SEO? User Comments Spark Google Ranking Penalty (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: amazon, Blog Comment, Ecommerce, On-page Content, Search Engine Marketing, SEO, website content
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Using SEO to Manage Your Reputation on Google
featured 18 days, 5 hours, 15 minutes ago posted by owlowl 21 days, 5 hours, 45 minutes ago
Monday, August 16, 2010 4:43:28 PM GMT Friday, August 13, 2010 4:13:39 PM GMT
Using SEO to Manage Your Reputation on Google
Some elements of the Internet can’t be tamed, but can you really manage your reputation on search engines through SEO? In a multi-media, multi-platform world, keeping a spotless reputation can be an uphill struggle. With tabloid hacks circulating for scandal, inquisitive bloggers getting undercover exclusives and media consumers increasingly wanting bigger, better content – any day [...] You might also be interested in the following related posts:Has the Value of an Organic Google Ranking Been Eroded? ... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Facebook, Google, Google Page Elements, Google Rankings, Reputation Management, Search Engine Marketing, Social Media, Social Networking, Twitter
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Poor Product Descriptions Deterring Online Consumers
featured 24 days, 5 hours, 40 minutes ago posted by owlowl 25 days, 2 hours, 36 minutes ago
Tuesday, August 10, 2010 4:18:11 PM GMT Monday, August 09, 2010 7:22:05 PM GMT
Poor Product Descriptions Deterring Online Consumers
Figures published today show that despite growth in online sales in the UK, consumers are still being deterred from buying due to basic issues. According to Econsultancy, Britons are now spending an average of £71 a month online. Good news for etailers, particularly as growth continues to gather momentum. However, within the positives lay a [...] You might also be interested in the following related posts:Most purchases start with product searches, study finds Light Therapy Treatment & Product Develop... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Ecommerce, Etailers, online shopping, product descriptions, Search Engine Marketing, search engine rankings, SEO
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Google Wind Up Wave as Social Push Beckons
featured 25 days, 5 hours, 41 minutes ago posted by owlowl 28 days, 4 hours, 11 minutes ago
Monday, August 09, 2010 4:17:07 PM GMT Friday, August 06, 2010 5:47:13 PM GMT
Google Wind Up Wave as Social Push Beckons
Google finally call time on Wave after a near universal lack of interest; however, does this now leave the door open for new social technologies like Google Me? Google Wave was released in a bubble of excitement and expectation. However, less than a year later, it has finally burst [Update on Google Wave | Google Blog]. [...] You might also be interested in the following related posts:Google Give Real-time a PuSH with PubSubHubbub Google Buzz into Social Media Market Will Google’s Midas Touch Continue ... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Facebook, Google, Google Buzz, Google Me, google wave, Search Engine Marketing, Social Media
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How a Press Release Can Benefit Your Brand and SEO
featured 28 days, 5 hours, 56 minutes ago posted by owlowl 28 days, 17 hours, 16 minutes ago
Friday, August 06, 2010 4:02:14 PM GMT Friday, August 06, 2010 4:42:13 AM GMT
How a Press Release Can Benefit Your Brand and SEO
Press releases offer a fantastic opportunity to promote your business and boost link building efforts; I’ll take a look at how you can maximise your PR and SEO. Traditionally press releases have always been about sharing a news story with the wider world. You’d send them off to the appropriate media contacts or a newswire [...] You might also be interested in the following related posts:7 Ways a Copywriter Can Help Improve Your Site’s SEO Using PR to Compliment your Website’s SEO Twitter Release 101 G... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Link Building, PR, Press Releases, Search Engine Marketing, Search Engine Optimisation, SEO
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Impact Media Unveil Free Website SEO Analyser App
featured 28 days, 5 hours, 56 minutes ago posted by owlowl 29 days, 1 hour, 56 minutes ago
Friday, August 06, 2010 4:02:14 PM GMT Thursday, August 05, 2010 8:02:14 PM GMT
Impact Media Unveil Free Website SEO Analyser App
We are pleased to announce the release of our Website SEO Analyser Application through iTunes. Following the success of our SEO Tools section on the Impact Media website, we have now developed a specially formatted version for use on portable devices. The Website SEO Analyser app is available for free through iTunes and will be compatible [...] You might also be interested in the following related posts:Impact Media Website Now CO2 Neutral SEO Tools: Website Analyser Impact Media Launch New SEO Tools S... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Impact Media App, Search Engine Marketing, SEO Analyser, seo tools, SEO Website Analyser, Website SEO Analyser App
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Prospecting Your Competition to Improve Your Bottom Line
featured 30 days, 6 hours, 6 minutes ago posted by owlowl 30 days, 19 hours, 56 minutes ago
Wednesday, August 04, 2010 3:52:19 PM GMT Wednesday, August 04, 2010 2:02:19 AM GMT
Prospecting Your Competition to Improve Your Bottom Line
Having a small marketing budget does not have to be a limitation. To be an effective online marketer, you just need to be a little more resourceful. You already know what's working and, more importantly, what's not! So why not take advantage of the resources that are all over the Internet - namely your competition. (more)
category: News | clicked: 0 | comment | | source: www.websuccessteam.com
tags: Alexa, Business Strategy, capture viewer information, Competitor newsletters, comScore, Content, effective online marketer, Facebook, Google, Google Alerts, industry conventions, LinkedIn, meetups Downloads, Online Marketing, Search Engine Marketing, Web Success
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UK Small Businesses are Failing to Optimise Online Presence
featured 31 days, 6 hours, 11 minutes ago posted by owlowl 32 days, 7 hours, 45 minutes ago
Tuesday, August 03, 2010 3:47:21 PM GMT Monday, August 02, 2010 2:13:22 PM GMT
UK Small Businesses are Failing to Optimise Online Presence
A new study has found that 70% of all UK SMEs have little or no Search Engine Optimisation on their websites; so what’s going wrong? If you’re a small business the Internet provides a unique opportunity to improve your brand’s visibility. Unfortunately though, it seems that many UK companies are still failing to optimise their websites. ThomsonLocal.com [...] You might also be interested in the following related posts:Global Brands ‘Must Have An Online Presence’ Businesses ‘Must Adapt Online Marketing’... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Search Engine Marketing, Search Engine Optimisation, SEO, Small Business, SME
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Yahoo Snub Bing and Opt For Google Search in Japan
featured 34 days, 6 hours, 25 minutes ago posted by owlowl 36 days, 7 hours, 50 minutes ago
Saturday, July 31, 2010 3:33:24 PM GMT Thursday, July 29, 2010 2:08:31 PM GMT
Yahoo Snub Bing and Opt For Google Search in Japan
It looks like the uneasy alliance just got a whole lot uneasier, as Yahoo Japan choose to adopt Google search over their compatriots Bing. Whilst not a market that is generally discussed on these shores, suddenly Japanese search takes on a whole new perspective as Yahoo opt for Google search. Microsoft reacted, somewhat unsurprisingly, with anger [...] You might also be interested in the following related posts:Are You Ready for the Yahoo/Bing Merger? Bing Catching Google in US…Slowly The Plot Thicken... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Bing, Google, Microsoft, Search Engine Marketing, Search Engines, YaBing, Yahoo, Yahoo Japan
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comScore Admit Gaffe with Yahoo Traffic Statistics
featured 36 days, 6 hours, 35 minutes ago posted by owlowl 37 days, 6 hours, 51 minutes ago
Thursday, July 29, 2010 3:23:32 PM GMT Wednesday, July 28, 2010 3:07:37 PM GMT
comScore Admit Gaffe with Yahoo Traffic Statistics
Yahoo suffer artificial loss of traffic in comScore’s June statistics due to a ‘processing error’ from the online analytics firm. If ever you wanted proof that all online statistics need to be taken with a pinch of salt, comScore have announced that in their latest search engine traffic figures Yahoo had over a billion page views [...] You might also be interested in the following related posts:Search Engine Market Share Statistics – April 2010 Search Engine Market Share Statistics – March 2010 Search ... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: comScore, Online Statistics, Search Engine Marketing, Search Engine Statistics, Yahoo, Yahoo Traffic
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How to Motivate Visitors to Take Action on Your Website
posted by owlowl 37 days, 19 hours, 56 minutes ago
Wednesday, July 28, 2010 2:02:34 AM GMT
How to Motivate Visitors to Take Action on Your Website
You are getting thousands of hits but no conversions. Why? You have done your homework, your website is up and running, and your site has been thoroughly optimized for search (SEO) and marketing (SEM). Here is why: (more)
category: News | clicked: 0 | comment | | source: www.websuccessteam.com
tags: business online, calls to action, Content, direct response strategies, direct response web development, Direct Response Websites, effective website, graphics, Online Marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Success
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Impact Media Website Now CO2 Neutral
featured 37 days, 6 hours, 36 minutes ago posted by owlowl 38 days, 7 hours, 56 minutes ago
Wednesday, July 28, 2010 3:22:36 PM GMT Tuesday, July 27, 2010 2:02:35 PM GMT
Impact Media Website Now CO2 Neutral
We are pleased to announce that the Impact Media website is now officially CO2 neutral. We’re one of a growing number of companies who have signed up for the CO2 neutral website initiative; ensuring that all of the carbon created in hosting the Impact Media site is offset with sustainable solutions. Therefore every time you [...] You might also be interested in the following related posts:Business as usual at Impact Media! Impact Media Unveil Brand New Website Design AdWords Quality Score and the Perf... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: CO2 Neutral, CO2 Neutral Website, impact media, Impact Media Website, Search Engine Marketing
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Are You Ready for the Yahoo/Bing Merger?
featured 39 days, 6 hours, 46 minutes ago posted by owlowl 42 days, 6 hours, 5 minutes ago
Monday, July 26, 2010 3:12:39 PM GMT Friday, July 23, 2010 3:52:57 PM GMT
Are You Ready for the Yahoo/Bing Merger?
The YaBing search merger has been in the pipeline for almost a year now, but for the first time we’re seeing the first real signs of transition; so are you ready for the changeover? A mere 51 weeks after the landmark merger was announced, Yahoo finally looks to be testing Bing features. With Microsoft looking to [...] You might also be interested in the following related posts:Yahoo! to Begin Testing Bing-Powered Results Bing adCenter Agency Management Support Now Live European Courts Okay Yahoo and Bi... (more)
category: News | clicked: 2 | comment | | source: www.impactmedia.co.uk
tags: Bing, Google, Microsoft Adcenter, PPC, Search Engine Marketing, Search Engines, SEO, YaBing, Yahoo, yahoo search marketing
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10 Web-niques to Increase Visitor Viewing Time!
featured 42 days, 6 hours, 59 minutes ago posted by owlowl 42 days, 20 hours, 51 minutes ago
Friday, July 23, 2010 2:58:58 PM GMT Friday, July 23, 2010 1:07:49 AM GMT
10 Web-niques to Increase Visitor Viewing Time!
By now you probably have read numerous articles about driving traffic to your web site by implementing some proven techniques, such as SEO (Search Engine Optimization), Keyword Marketing, Pay Per Click, among others. But how many articles or techniques do you read on “How to keep visitors from leaving a website?” Chances are very few. (more)
category: News | clicked: 0 | comment | | source: www.websuccessteam.com
tags: attractive ad, build fans, Content, Direct Response, Direct Response Websites, driving traffic, Facebook, Keyword Marketing, LinkedIn, Online Marketing, on-page marketing, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Web Success
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Bing Webmaster Tools Update – Look Familiar Google?
featured 42 days, 6 hours, 59 minutes ago posted by owlowl 43 days, 6 hours, 11 minutes ago
Friday, July 23, 2010 2:58:58 PM GMT Thursday, July 22, 2010 3:47:50 PM GMT
Bing Webmaster Tools Update – Look Familiar Google?
Bing has finally rolled out its much anticipated Webmaster Tools update, although new features have a distinctly recognisable feel to them. Better laid out, more informative and easier to use are just a few of the ways in which the Bing Webmaster Tools update could be described. Another though might be ‘familiar’. Statistically the interface has developed [...] You might also be interested in the following related posts:Bing Introduces “Major Changes” in Summer Update Verifying Ownership in Google Webm... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Bing, Bing Webmaster Tools, Google, Google Analytics, Google Webmaster Tools, Microsoft, Search Engine, Search Engine Marketing, Website Analytics, Website Statistics
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Facebook Experiences Impressive Ad Growth in UK
featured 43 days, 7 hours, 15 minutes ago posted by owlowl 44 days, 8 hours, 21 minutes ago
Thursday, July 22, 2010 2:42:55 PM GMT Wednesday, July 21, 2010 1:37:53 PM GMT
Facebook Experiences Impressive Ad Growth in UK
Now with 500 million members, Facebook have even more reason to celebrate thanks to a 33% increase in the number of ads being shown compared with the same period last year. These figures will make pleasant reading for Facebook’s hierarchy. Having reclaimed their advertising responsibilities from Microsoft earlier this year, they will invariably be looking [...] You might also be interested in the following related posts:More Over 50s Access Internet as UK Online Audience Grows Facebook Leads the Way i... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Display ads, Facebook, Facebook Ads, online advertising, pay per click, PPC, Search Engine Marketing
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Yahoo Miss Second-Quarter Sales Target Triggering Market Murmurings
featured 43 days, 7 hours, 15 minutes ago posted by owlowl 44 days, 9 hours, 25 minutes ago
Thursday, July 22, 2010 2:42:55 PM GMT Wednesday, July 21, 2010 12:33:16 PM GMT
Yahoo Miss Second-Quarter Sales Target Triggering Market Murmurings
Yahoo have fallen short of their second-quarter sales target, triggering further drops in share price and questions about their changing strategy. The once imperious search engine has fallen on tough times recently. Whilst the $1.13 billion in sales would be excellent news for many, the fact that this slipped below the $1.16 billion estimate has caused [...] You might also be interested in the following related posts:Yahoo Make Strides into Mobile Market with Nokia Partnership Facebook Leads the Way in... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Content, Facebook, Google, Search Engine Marketing, Yahoo, Yahoo Sales, Yahoo Share Price
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