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Search Engine Optimisation (SEO)

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When Gambling with Paid Links Backfires (and What Lessons Can Be Learnt)
featured 4 hours, 17 minutes ago posted by owlowl 1 day, 1 hour, 22 minutes ago
Friday, September 03, 2010 5:58:17 PM GMT Thursday, September 02, 2010 8:53:18 PM GMT
When Gambling with Paid Links Backfires (and What Lessons Can Be Learnt)
A look at the much publicised case of gourmetgiftbasket.com and why Google looks to punish sites with ranking penalties for buying paid links. Google hates paid links. Epitomising PageRank manipulation, it allows sites to gain an unfair advantage in their rankings. This in turn can skew results and lead to algorithmic confusion – not good [...] You might also be interested in the following related posts:Google’s Newspaper Clampdown Highlights Risk of Paid Links 5 Lessons Hugo Chavez Can Teach Us About... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Blackhat SEO, Buying Links, Google, Google AdWords, Google Ranking Penalty, Link Building, Paid Links, PPC, Search Engine Optimisation (SEO), SEO, Social Media
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How Brand Awareness Can Prove To Be an SEO Asset – Part 2
featured 9 days, 4 hours, 56 minutes ago posted by owlowl 10 days, 5 hours, 1 minute ago
Wednesday, August 25, 2010 5:19:25 PM GMT Tuesday, August 24, 2010 5:14:33 PM GMT
How Brand Awareness Can Prove To Be an SEO Asset – Part 2
In the second part of our look at how a brand identity developed online and in the real world can influence SEO we look at how it can all come together. Interplanetary alignment, karmic balance or divine synchronicity; whatever it may be, businesses are boosting their SEO efforts through exposure alone. As we found yesterday, [...] You might also be interested in the following related posts:How Brand Awareness Can Prove To Be an SEO Asset Display Advertising ‘Great for Building Brand Awareness’ How a ... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Brand Awareness, creative marketing, Internet Marketing, Link Building, Online Marketing, Search Engine Optimisation, Search Engine Optimisation (SEO), SEO, Social Media
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How Brand Awareness Can Prove To Be an SEO Asset
featured 10 days, 5 hours, 1 minute ago posted by owlowl 11 days, 5 hours, 31 minutes ago
Tuesday, August 24, 2010 5:14:29 PM GMT Monday, August 23, 2010 4:43:52 PM GMT
How Brand Awareness Can Prove To Be an SEO Asset
This is the first in a two part look at how developing your brand’s awareness both offline and on can benefit your SEO work. When it comes to successfully implementing Search Engine Optimisation theory, there is often a fair amount of hard work and effort required. There’s keyword research to be done, content to be written [...] You might also be interested in the following related posts:Display Advertising ‘Great for Building Brand Awareness’ How a Press Release Can Benefit Your Brand and SEO Web Host... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Brand Awareness, Brand Visibility, Internet Marketing, offline marketing, Online Marketing, PR, Press Release, Search Engine Optimisation, Search Engine Optimisation (SEO), SEO, Social Media, Social Media Marketing
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Google Webmaster Tools, Broken Links and Permanent Redirects…
posted by owlowl 28 days, 16 hours, 28 minutes ago
Friday, August 06, 2010 5:47:13 AM GMT
Google Webmaster Tools, Broken Links and Permanent Redirects…
Anyone involved in Search Engine Optimisation (SEO) will undoubtedly spend some of their time trying to find new link building opportunities. Whilst this is perfectly sensible, there are many occasion when existing third party links exist but point to a dead page, i.e. the page no longer exists and results in a 404 error. Bad [...] You might also be interested in the following related posts:Bing Webmaster Tools Update – Look Familiar Google? Firms ‘Can Improve SEO’ with Google Webmaster Central Verifyi... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: 301, 404, Broken Links, Google Webmaster Tools, links, permanent redirect, Search Engine Optimisation (SEO)
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SEO Troubleshooting for your Website
featured 57 days, 8 hours, 33 minutes ago posted by owlowl 58 days, 1 hour, 58 minutes ago
Thursday, July 08, 2010 1:42:14 PM GMT Wednesday, July 07, 2010 8:17:09 PM GMT
SEO Troubleshooting for your Website
What do you do when your site just isn’t getting anywhere in the search engines? Here’s our quick SEO troubleshooting guide. It’s a frustration felt by many website owners. You have a decent enough site, it has a few rankings and gets a little bit of traffic. However, that just isn’t enough. It takes time and [...] You might also be interested in the following related posts:How to Include More Useful Content on Your Website How an SEO Copywriter Can Add Value to Your Website Quality Checks for Your We... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Blackhat SEO, Content, Internal Linking, Link Building, Link Profile, Search Engine Optimisation, Search Engine Optimisation (SEO), search engine rankings, SEO, SEO Advice, SEO Troubleshooting, website architecture
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Alex Hoye’s presentation from Marketing Week Live
featured 58 days, 8 hours, 38 minutes ago posted by owlowl 59 days, 4 hours, 9 minutes ago
Wednesday, July 07, 2010 1:37:17 PM GMT Tuesday, July 06, 2010 6:06:32 PM GMT
Alex Hoye’s presentation from Marketing Week Live
So, the last couple of week have been busy on the events front here. (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Affiliate Marketing, Analytics, Blog, Digital marketing, Homepage selection, Online display, PPC, Search Engine Optimisation (SEO), Social Media
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Google MayDay Update Puts focus on Site Wide Optimisation
posted by owlowl 66 days, 1 hour, 29 minutes ago
Tuesday, June 29, 2010 8:46:00 PM GMT
Google MayDay Update Puts focus on Site Wide Optimisation
Avoiding the politics of the Google MayDay Algorithm update and subsequent fallout, one benefit of the changes is that attention has been drawn to optimising pages as an individual entity. While search engine commentators were endlessly speculating about Caffeine, Google themselves were readying a major algorithm update. MayDay came in almost unnoticed and certainly unheralded. [...] You might also be interested in the following related posts:Mayday Alert for Webmasters after Google Algorithm Change W... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: google algorithm, Google Rankings, Mayday Update, Search Engine Optimisation (SEO), search engine rankings, SEO, Website Optimisation
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The Mayday Update: A good thing for SMEs?
featured 71 days, 9 hours, 34 minutes ago posted by owlowl 72 days, 9 hours, 29 minutes ago
Thursday, June 24, 2010 12:41:19 PM GMT Wednesday, June 23, 2010 12:46:22 PM GMT
The Mayday Update: A good thing for SMEs?
Towards the end of April, Google released the latest major update to its algorithm for ranking web pages in the natural search results. (more)
category: News | clicked: 1 | comment | | source: www.latitudegroup.com
tags: Blog, Google, Search Engine Optimisation (SEO)
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What the World Cup Can Teach SEO Newcomers
featured 77 days, 10 hours, 3 minutes ago posted by owlowl 78 days, 7 hours, 48 minutes ago
Friday, June 18, 2010 12:11:54 PM GMT Thursday, June 17, 2010 2:26:46 PM GMT
What the World Cup Can Teach SEO Newcomers
Despite a rather underwhelming start, the World Cup is still dominating pub conversations, media waffle and the online community. So, what better analogy to explain exactly how Search Engine Optimisation works? When you create a website and you begin optimising it, this is like a country starting out in the preliminary qualifying round. You’re full of [...] You might also be interested in the following related posts:Google Provides Insight into World Cup Searches 5 Lessons Hugo Chavez Can Teach Us Abou... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Search Engine Optimisation, Search Engine Optimisation (SEO), SEO, world cup, World Cup SEO
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How to Include More Useful Content on Your Website
featured 90 days, 11 hours ago posted by owlowl 92 days, 12 hours, 5 minutes ago
Saturday, June 05, 2010 11:14:39 AM GMT Thursday, June 03, 2010 10:09:47 AM GMT
How to Include More Useful Content on Your Website
The more pages your site has, the more opportunities it has to rank for new terms. But how can you add content without adding clutter? Every page on your site has optimised content. Visitors and search engines seem satisfied by your unique body copy, but you’re not. You’ve reached a crossroads. Whilst the site has achieved good [...] You might also be interested in the following related posts:Why Does Fresh Content Help SEO? Why Does Website Content Need To Be Unique A New Year’s Resolution For Your We... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Advice Page, Blog, Blogging, Buyers Guide, Content, FAQs, Link Building, Search Engine Optimisation, Search Engine Optimisation (SEO), SEO, Website Optimisiation
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Google’s Newspaper Clampdown Highlights Risk of Paid Links
featured 93 days, 11 hours, 15 minutes ago posted by owlowl 97 days, 7 hours, 1 minute ago
Wednesday, June 02, 2010 10:59:48 AM GMT Saturday, May 29, 2010 3:13:48 PM GMT
Google’s Newspaper Clampdown Highlights Risk of Paid Links
A paid link by any other name…Google finally get tough on UK newspapers profiting from advertorials after the Express Group’s ill-advised promotional email campaign. It appears that UK national newspapers aren’t exempt from Google’s rules on paid links. Earlier in the week the Express Group was snared for their brazen campaign to sell links in [...] You might also be interested in the following related posts:How Do You Define Ethical Link Building in SEO? Expert Highlights 2009 Paid Search Influences ... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Blackhat SEO, Google, Link Building, Link Buying, pagerank, PageRank Sculpting, Paid Links, Search Engine Marketing, Search Engine Optimisation (SEO), SEO, The Express Group
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5 Questions You Should Be Asking Before Outsourcing SEO
featured 129 days, 13 hours, 54 minutes ago posted by owlowl 132 days, 15 hours, 4 minutes ago
Tuesday, April 27, 2010 8:20:42 AM GMT Saturday, April 24, 2010 7:10:47 AM GMT
5 Questions You Should Be Asking Before Outsourcing SEO
We look at the vital questions that you need to be asking your potential SEO Company before signing on the dotted line. At Impact Media we deal with a number of enquiries every day about how we can help companies improve their search engine visibility. Some prospective clients have an understanding of SEO, some don’t. [...] You might also be interested in the following related posts:What are the Benefits of Link Building? Google Attempt to Demystify Duplicate Content Issues How are Search Engine Ranki... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: black hat seo, link farms, outsourcing seo, Search Engine Optimisation (SEO), SEO, SEO Services
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Link Building the Hollywood Way for SMEs
featured 136 days, 14 hours, 25 minutes ago posted by owlowl 139 days, 12 hours, 20 minutes ago
Tuesday, April 20, 2010 7:49:55 AM GMT Saturday, April 17, 2010 9:54:55 AM GMT
Link Building the Hollywood Way for SMEs
The world of SEO might not quite have the glitz and glamour of Hollywood, but that doesn’t mean there aren’t lessons we can learn from the movies. (more)
category: News | clicked: 0 | comment | | source: www.latitudegroup.com
tags: Blog, Homepage selection, Search Engine Optimisation (SEO)
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What is Site Speed and How Does it Affect Google Rankings?
featured 136 days, 14 hours, 25 minutes ago posted by owlowl 140 days, 13 hours, 30 minutes ago
Tuesday, April 20, 2010 7:49:55 AM GMT Friday, April 16, 2010 8:44:59 AM GMT
What is Site Speed and How Does it Affect Google Rankings?
Now that Google have officially confirmed that site speed has become a ranking factor, we explore the implications this could have for your website. To answer the first portion of the title, site speed (or page load time) is a measurement of how fast your website loads. This is usually an average figure taken from the [...] You might also be interested in the following related posts:Is your Site Ready for Google Caffeine? Useful Resources for Improving Site Speed 10 Tips for Reducing Page Load Time (more)
category: News | clicked: 1 | comment | | source: www.impactmedia.co.uk
tags: Google, Google Ranking Factors, Google Rankings, Page Load Time, Ranking Factors, Search Engine Optimisation (SEO), Site Speed, Webmasters
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SEO and Google: A Marriage of Convenience
featured 141 days, 14 hours, 50 minutes ago posted by owlowl 142 days, 9 hours, 19 minutes ago
Thursday, April 15, 2010 7:25:15 AM GMT Wednesday, April 14, 2010 12:56:08 PM GMT
SEO and Google: A Marriage of Convenience
They may make for slightly uncomfortable bedfellows, but Google (and the other search engines) need Search Engine Optimisation, just like SEO needs Google. Can’t live with them, can’t live without them, the ultimate marriage of convenience. The whole point of a search engine algorithm is to index websites by mathematically calculating dozens of ranking factors. Search [...] You might also be interested in the following related posts:SEO in a Social Media Age Why Does Fresh Content Help SEO? Google Atte... (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Bing, Google, Search Engine Algorithms, Search Engine Optimisation, Search Engine Optimisation (SEO), search engine rankings, Search Engines, SEO, Yahoo
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Giving Your Website and SEO a Spring Clean
featured 155 days, 15 hours, 50 minutes ago posted by owlowl 156 days, 7 hours, 5 minutes ago
Thursday, April 01, 2010 6:25:10 AM GMT Wednesday, March 31, 2010 3:10:03 PM GMT
Giving Your Website and SEO a Spring Clean
The days are getting longer. The weather is warming up (supposedly). Easter is just around the corner. All of this means that spring has finally sprung! So what better time to give your website a spring clean? After a cold, gloomy winter, energies are renewed for the onset of the summer months. With the ice, snow, [...] You might also be interested in the following related posts:Quality Checks for Your Website Useful Resources for Improving Site Speed 10 Tips for Reducing Page Load Time (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: 301 redirect, 302 Redirect, Broken Links, Page Load Time, Search Engine Optimisation (SEO), SEO, Site Speed, Website Spring Clean
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SAScon - The launch of a new digital event
featured 156 days, 15 hours, 54 minutes ago posted by owlowl 157 days, 10 hours, 24 minutes ago
Wednesday, March 31, 2010 6:20:59 AM GMT Tuesday, March 30, 2010 11:50:55 AM GMT
SAScon - The launch of a new digital event
For the past 6 years I’ve spoken at great London search events, such as SES and SMX, along with other great contributors from the world of search engine marketing. I actually spoke at the first UK SMX event in 2007. However, in that time there has been an amazing rate of growth [...] (more)
category: News | clicked: 1 | comment | | source: www.latitudegroup.com
tags: Analytics, Digital marketing, event, Events, sascon, Search Engine Optimisation (SEO), Social Media
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SEO Trademark Attempt Fails
featured 160 days, 16 hours, 14 minutes ago posted by owlowl 162 days, 19 hours, 30 minutes ago
Saturday, March 27, 2010 6:01:08 AM GMT Thursday, March 25, 2010 2:45:26 AM GMT
SEO Trademark Attempt Fails
Unbeknownst to many, a two-year effort to trademark the term SEO ended in failure late last week. In a pitched battle between SEO professionals and one Jason Gambert, common sense was the prevailing champion. These events have slowly unfolded over the past couple of years. During which, intermittent updates provided a brief glimpse into the [...] You might also be interested in the following related posts:Google Attempt to Demystify Duplicate Content Issues PageRank Record Breaking Download Day Attempt (more)
category: News | clicked: 0 | comment | | source: www.impactmedia.co.uk
tags: Search Engine Optimisation, Search Engine Optimisation (SEO), Trademark SEO
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SEO Trademark Attempt Fails
featured 168 days, 16 hours, 49 minutes ago posted by owlowl 170 days, 17 hours, 5 minutes ago
Friday, March 19, 2010 5:25:52 AM GMT Wednesday, March 17, 2010 5:10:08 AM GMT
SEO Trademark Attempt Fails
Unbeknownst to many, a two-year effort to trademark the term SEO ended in failure late last week. In a pitched battle between SEO professionals and one Jason Gambert, common sense was the prevailing champion. These events have slowly unfolded over the past couple of years. During which, intermittent updates provided a brief glimpse into the [...] You might also be interested in the following related posts:Google Attempt to Demystify Duplicate Content Issues PageRank Record Breaking Download Day Attempt (more)
category: News | clicked: 0 | comment | | source: www.impactmedialtd.co.uk
tags: Search Engine Optimisation, Search Engine Optimisation (SEO), Trademark SEO
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Would the Internet Really Be A Better Place Without SEO?
featured 191 days, 17 hours, 25 minutes ago posted by owlowl 192 days, 14 hours, 5 minutes ago
Wednesday, February 24, 2010 4:50:31 AM GMT Tuesday, February 23, 2010 8:10:28 AM GMT
Would the Internet Really Be A Better Place Without SEO?
Muddled, linear, maddening…heaven? What would the Internet really be without SEO and can we live without it? You don’t need me to remind you how unpopular SEO is in some circles. Whilst some see it as a great equaliser and an enabler of smaller websites, others see it as a giant leach, slowly sucking the life [...] You might also be interested in the following related posts:SEO in a Social Media Age SEO is…SIMPLE What is Black Hat SEO? (more)
category: News | clicked: 1 | comment | | source: www.impactmedialtd.co.uk
tags: algorithms, Best Practice, Google, Search Engine Optimisation (SEO), SEO, Website Optimisation
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