alanmitchell

alanmitchell
Name: alanmitchell
Score: 9
Last Seen: 221 days, 16 hours, 30 minutes ago
Member Since: 2 August, 2009
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The 10% Clicks Rule Part 3: Does It Work?
featured 220 days, 12 hours, 21 minutes ago posted by owlowl 230 days, 5 hours, 34 minutes ago
Monday, August 03, 2009 11:50:24 AM GMT Friday, July 24, 2009 6:37:30 PM GMT
The 10% Clicks Rule Part 3: Does It Work?
Welcome to the final part of the Clicks Rule special. You may remember the 10% Clicks Rule is a technique to help identify the areas of your Google AdWords account which could benefit most from your time and effort (if not, you may want track back to Part 1: Overview and Part 2: Process). What I want to do now is evaluate the rule using a real AdWords campaign data to assess its viability. Does it work? Does it help PPC management? Does it actually help improve results? Is 10% the right figure? Exampl... (more)
category: Advertising | clicked: 0 | comment | | source: www.alanmitchell.com.au
tags: AdWords
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Relevancy: The Holy Grail Of PPC « Alan Mitchell
featured 220 days, 12 hours, 21 minutes ago posted by owlowl 230 days, 5 hours, 21 minutes ago
Monday, August 03, 2009 11:50:24 AM GMT Friday, July 24, 2009 6:50:25 PM GMT
Relevancy: The Holy Grail Of PPC « Alan Mitchell
I’m going to focus my first post on what I believe is the most fundamental concept in PPC: relevancy. Giving users what they are looking for. Directing them to where they want to go. Answering their questions. Why? Because paid search relevancy can pay massive dividends. Not only is a highly relevant PPC campaign more likely to receive a higher CTR, higher Quality Score, higher ad rankings, lower CPCs and benefit from less wasted spend, but users will more qualified so bounce rates are likely to fall, c... (more)
category: Advertising | clicked: 0 | comment | | source: www.alanmitchell.com.au
tags: PPC