I’ve been contacted twice in the last three months by small business owners looking for SEO help — but needing PR and social media a lot more than SEO. In both cases, the companies offered what I’d call fairly innovative products and services. The problem is that no one would ever think to use Google, Yahoo, etc., to search for what they offered. Joe Customer can’t search for something he doesn’t know exists.
So I had to tell both of them that SEO wasn’t really what they needed. That’s not something ...
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